Using breakthrough algorithms trained on images of millions of square feet of construction, Constru has developed a Convolutional Neural Network (CNN) to locate elements of your construction site with 99% accuracy. . Our proprietary CNN analyzes on-site images and identifies each individual element at different construction stages, regardless of capture angle or lighting conditions. Despite significant changes in appearance from one image to the next, our Deep Learning machine identifies the types and positions of all elements with best in class accuracy and reliability.
Tel Aviv-based Constru recently jumped into the pond in the United States, opening offices in Chicago, New York City and San Francisco, making machine vision applications readily available in the market. North America.
The company’s platform meshes photogrammetry and other data obtained at construction sites with data from building information modeling (BIM) applications. Constru’s North American headquarters are in Chicago, led by industry veteran Jessica Herrala. The move puts another construction photogrammetry, machine vision and site data capture option in the North American market, giving contractors the ability to track more than 250 elements of a construction project and offering actionable insights to help. to control costs, optimize team and process efficiencies and recognition. differences and quality issues.
Shooting for OpenSpace, Structionsite
In a debriefing call in June, 2022, Constru Senior Project Manager Tomer Iserovitch said the company employs about 80 and has nine employees with ground boots in North America including three account executives. accused of building a customer base here. Constru is on track to have a customer success team in both North America with additional leases planned.
The goal, according to Iserovitch, is to “get as many ENR Top 400 logos on board with us as possible. That means we need them to be aware of the technology and solutions we have. We’re trying to add more. earn as quickly as possible to be more attractive to investors. ”
To spur this growth, the company is launching standard integration with Oracle Primavera P6 and Procore.
The company also recognizes North American market leaders, particularly OpenSpace.
“Almost every major general uses one or the other,” Iserovitch said. “In terms of diversity, they’re both good solutions to capture reality. These contractors are likely to do this when they have a new field engineer, part of onboarding is getting photo documentation.
But there are areas where Constru compares well to the big incumbents.
“What they don’t do is in-depth analysis,” Iserovitch said. “We get image-based data, and using these solutions I can sit here in my house and see what’s going on at the construction site. But they don’t process it to provide insights or get analytics for in data driven decision making… We were in San Francisco two weeks ago, and spoke with information technology leads from Suffolk Construction.Even if they were OpenSpace promoters, after seeing what we could do, they said loudly and we are clearly much more advanced.
One area where Constru seems to be more advanced is the ability of the application to trigger business activities based on revealed data retrieval — including automation of payments. The application can also parse images for action insights, to provide suggestions and to identify risks and opportunities in a project.
“The difference with Constru is the level of granularity,” Iserovitch said. “The completion of the walls and ceiling is tracked in OpenSpace, but we look at the tasks for that wall divided into subcategories.”
Constru accompanies the project schedule to show the status of more than 280 different tasks, tracking progress against schedule. Based on reported progress, the software can alert superintendents and other project members, from time to time or in real time. The progress can also be seen in a Gantt chart. In this way, the software can update the budget and cost by ingesting cost codes and tracking progress and retrieving data against the installed volumes.
The company also goes beyond product delivery services — doing data retrieval for customers directly as a white glove-level offering. Regardless of whether Constru or its customer retrieves the data, the software ingests the images and parses them into the BIM data provided by the customer. In many cases, Constru can add the BIM -based model with finishes from images captured on the site.
One way this can be used is to offer quality difference to Constru. This automates the work that must be completed on competing products if, for example an image sees an electrical outlet missing. Instead of manually tagging the variance, Constru users can rely on machine learning that determines that BIM is not followed.
Build Tech Stack
Constru is a multi-tenant software-as-a-service (SaaS) back end to the Amazon Web Services (AWS) cloud, which relies on the MongoDB open-source database. The company is developing native Android apps to increase usability and access to device features. For iOS devices, the Constru development team built their apps on Apple’s Swift programming language, which is also used by high-flying apps like Lyft, LinkedIn, and Eventbrite.
The Constru development team sends out a new product every week, and new features come online on a rolling schedule after validation is completed.
Market and Price
In North America, Constru is shooting high when it comes to their preferred customer base, and is very focused on the ENR Top 400, according to Iserovitch. Within this large contractor demographic, the best fit is among contractors involved in multifamily residential, office, higher education, residence halls and other projects with a high level of repeatability. Contractors involved in projects of more than 250,000 square feet will see a solid cost proposition from Constru.
In a world where many construction software vendors have shifted to revenue sharing or price -based pricing models, Constru has tried to keep pricing simple. They price per project, per square foot of that project. The white -glove data collection service is often repeated, according to Iserovitch, and usually involves weekly data collection on site.
BOTTOM LINE: Constru seems to be ahead of established competitors in North America. The service they offer may be attractive to contractors whose farm staff is already pushed to the limit. The key key to success for Constru is its ability to hire and measure and enter the North American market. Contractors thinking of Constru need to feel them for the details of their product roadmap, and not just to see what equipment is waiting to solve new problems for them. However, Constru needs to change quickly to stay and stay ahead in the field which is also working to encourage more automation and context in their site data retrieval offerings.