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Is Personalized Skin Care Really Better?

happy woman with cosmetic oil face serum.  Concept of beauty and skin care.
In 2019, personalized beauty is really starting to boom. Many of these customized beauty brands are starting to use AI software to help consumers provide a unique shopping experience specifically tailored to them. This trend only increased in 2020 when stores closed, and the year after, and so on. Today, personalized beauty brands abound, but do they provide a better experience?

It’s no secret: many beauty industries are filled with noise from various unregulated branding claims. The idea of ​​personal skin care is good as long as it is truly personal. Below, three experts dive a bit into what a personalized skin care brand means, whether it’s worth the splurge (because it’s usually not cheap), and where the software behind it is limited.

The Science Behind Personalized Skin Care

Every personal skin care brand is different, but the primary science behind it is dermatology compounding. “People get customized solutions prepared by dermatologists and pharmacists that contain the exact ingredients that are best for their individual needs,” said Rohan Widdison, CEO of cosmetics manufacturer New Laboratories, a cosmetic manufacturer. from Australia, told POPSUGAR.

Through online quizzes or questions, some brands mix custom formulations that are specific to you, while others pair you with the right products for your skin type and concerns from a set of number of options. “Online quizzes or questionnaires can help determine the right products by asking about a person’s lifestyle, skin concerns, complexion, allergies, sensitivities, and skin goals, all of which are factor when it comes to skin care, ”Widdison said.

The Benefits of Personalized Skin Care Products

The idea behind personal skin care is strong. “Our skin has its own unique personality, from the microbiome’s own composition to how it is predisposed to damage and finally how it reacts to external factors, including skin care,” Sajani Barot, PhD, professional in the pharmaceutical industry and founder of The Skin Consult, says.

Depending on what the question is asking, you can be sure that the products you use do not contain ingredients that you are sensitive to.

“Personal skin care products can also help people cut down on‘ noise, ’” Widdison says. “A lot of people don’t know what they need to use or what their skin needs, and they’re overwhelmed by the number of options on the market.”

Is Personalized Skin Care Worth It?

Personal skin care doesn’t usually come at a cheap price – often, it’s not the most expensive option on the market, but certainly more so than pharmacy products – so is it still worth the expense?

“Personal regimens are only useful if they are truly personalized,” Drs. Barot. “Unfortunately, many so-called personalized skin care brands are not as personal as we thought they were.

Naana Boakye, MD, MPH, board-certified dermatologist and founder of Bergen Dermatology, agreed but added: “It’s best to see a dermatologist or a provider in person / virtually if one is accessible to the individual. There are so many nuances of one’s health that cannot be determined by a question or a quiz. “

Skin care is complicated, and while an online quiz can make it easier to find the right formulations than aimlessly wandering the aisle at your local beauty retailer, it’s no substitute for getting an expert. advice directly from a skin professional. “Some conditions fall into a spectrum, and this is why seeing a dermatologist can help adjust or adapt the treatment approach.”

Today’s AI software used by most in the beauty industry is also far from perfect. “A lot of these apps always give me false recommendations because I’m a woman of color, and the products they recommend aren’t right for me and don’t recognize my skin problems,” says Dr. Barot. “These software and robots are just as good at the data they build, so as an industry, we need to realize that there’s always a lack of diversity in these data sets.”

Personalized brands can be a powerful tool, especially if you need help putting together a basic regimen or discovering the right ingredient for you, but they don’t replace the need for a dermatologist’s expertise, and they are certainly not the only pathway to good skin. -the alternative only requires a little heavier lifting on your end. If you shop for customized skin care products, just do your research before buying.

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